Diabetes drug maker drops partnership with Paula Deen
In the days following Paula Deen's admission of using racial slurs and allowing bigoted behavior in her restaurants, companies that had business partnerships with the Southern chef started publicly renouncing their ties to her.
Novo Nordisk, a pharmaceutical firm and maker of diabetes drug Victoza, also "suspended" its partnership with Deen on Thursday.
"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed," a spokesperson for the company said.
Novo initially backed Deen when the news of her racist slurs surfaced, indicating that they would continue to keep her on as a spokesperson for the drug while Deen worked on "cleaning up her comments."
New Light Campaign
Deen was originally part of the company's New Light campaign, through which she helped to spread awareness about type 2 diabetes.
In addition to Home Depot, Wal-Mart and Ceasars Entertainment, Novo Nordisk is the sixth company to cut ties with Deen, who made an appearance on the Today Show recently, claiming that she doesn't consider herself to be a racist.
Deen was also fired from the Food Network, and it remains to be seen whether her other partnerships with Target, Sears and QVC are in jeopardy.
As for Novo Nordisk, the company said that its relationship with Deen is suspended, not over.
“It does leave us with an option,” said Novo Nordisk’s Ken Inchausti, “but she needs to focus on rebuilding her relationship with the public.”
Source: Forbes
Image via Worker Bee
More Articles
With its slightly nutty flavor, chewy texture, and nutritional punch farro is an ancient whole grain worth a place in our pantry.
Farro...
Having diabetes is cause for concern, however it doesn’t mean that you need to eliminate all of your favorite foods from your diet completely....
With diabetes becoming more of an epidemic each and every day, being knowledgeable about the disease, its effects on the body as well as ways to...
If you’re a diabetic or live with one, it can be tough trying to figure out the best foods to eat because your priority is to control your blood...
In this post, I will show you the 10 best ice creams for diabetics.
When you think of sweetened foods that a diabetic shouldn’t consume,...
More Articles
If you’re living with diabetes, snacking is a necessity because going for more than 3-4 hours without eating can be detrimental to your health....
For diabetics, choosing healthy snacks can be a daunting task.
A good rule of thumb is to pick out snacks that are rich in protein, fiber,...
According to information available through the National Institutes of Health, there’s an estimated 462 million people in the world who are...
Eleven Clinical Studies
After eleven clinical studies and 300,000 participants, researcher Vasanti Malik and her team of researchers...
Diabetic women often have a harder time losing weight than non-diabetic women. A study funded by Jenny Craig proved that diabetic women have an...
Many recent studies have proved that magnesium levels are lower in patients with diabetes than in non-diabetics. This magnesium...
Fluid retention, also known as edema, is a problem that affects many diabetics, especially those with type 2 diabetes...
Some of us might be thrilled if we could manage our blood sugar by sitting in a hot tub or sauna, instead of working up a sweat biking, or using...
Cooking and baking with the ancient cereal grain sorghum has health benefits for people with diabetes, and those with weight control issues....
When it comes to certain foods, there are always questions as to whether or not a diabetic can have them without...
Matcha tea is a rich, creamy, full-bodied beverage with amazing nutritional properties that address several diabetes health concerns.
The...
Salads are good example of foods that type 2 diabetics can enjoy with relatively low guilt. With the right greens and other elements added, salad...
Remaining gainfully employed is important to many people. Those who live with any form of diabetes may find that some lines of work are more...
Learning that you have diabetes does mean making some lifestyle changes. One of the areas that needs attention is your diet. Most people find that...
One of the more challenging aspects of life as a type 2 diabetic is managing your diet. There’s often the temptation to avoid certain foods...